Seek professional translation advice when choosing your product name and strapline. A strapline in one language may be funny, original and creative but in another language it may come across as negative or detrimental to your company.
International Mother Language Day is an annual event close to the hearts of everyone here at Intonation, as we welcome any initiative which aims to raise the profile of languages worldwide.
You don't need us to tell you that Christmas is just around the corner; the flurry of retail activity, novelty jumpers and coloured lights wherever you look say it all!
Research carried out by Professor James Foreman-Peck, from Cardiff University's Business School for the Department for Business, Innovation and Skills, found that language deficiencies were a significant barrier to UK companies exporting.
It is that time of year again, when the Exhibitor’s Manual has fallen heavily – or virtually – onto your desk, and you have a list as long as your arm of things to be done.